How effective is the combination of your main product and ancillary texts?
When in the process of
creating the ideas for the main task and ancillary texts I knew I wanted there
to be a clear link between the music video, digipak and poster. I did this by
making sure I kept key themes throughout the products such as the black and white
images and the use of the same fonts. I believe that this is important because
if I put all three products next to each other it is clear for the audience to
notice for example if a person sees a poster of the band and recognise the
colour scheme and then see the CD in store with the same colour scheme and
fonts then they would instantly identify it.
The thought process behind
creating my ideas came down to the research I done about the genre of Indie
Rock. Looking at the Indie Rock genre I found that the theme and the
conventions are quite dark compared to others genres such as Pop therefore I
decided to use a black and white theme throughout my products which was
inspired by bands such as Kasabian and Arctic Monkeys who use black and white
images frequently. Also when we were thinking of the brief for our band we
decided to make the band from London therefore I decided to make this clear
throughout my products by including images of the band at recognisable
locations and landmarks throughout London. Also from the research that I
conducted about indie rock bands I found that throughout their images and photo
shoots the band members are usually standing in the same positions. Therefore,
when we travelled to London to take the photograph I made sure we were always
in the same order. Also it is important that the lead singer is in the middle
of the photograph as the lead singer is usually the face of the band as there
are many close-ups of him.
Regarding the links between
my digipak and my advert poster I have chosen to use the exact same colour
scheme which I created in Photoshop using the black and white tool by of which I
took down the yellow and put up the blues. Also I have chosen to be wearing the
same clothing throughout all of my pieces of text to make sure the audience
recognise the band members. It is important to do this as the band image will
be one of the selling points as it will stick in the consumers mind even if
they don’t realise it which links to the hypodermic needle theory. The font I chose
to use throughout my products was found using www.dafont.com,
I chose this specific font due to my research into other Indie Rock bands such
as Oasis and Arctic Monkeys who use serif fonts. Using the same font and font
colour throughout the texts creates and strong link between them making it
easier for the audience to recognise they are connected. I chose to use the
colour red for all my fonts because it gives off a good effect against the
black and white images. Also red connotes violence which is shown in our music
video therefore a smaller link between the two.
For my digipak, I wanted a
clear link between all panels and a link with the poster. The CD’s themselves are
images of iconic landmarks in London Big Ben and London Eye this again shows
the bands origin which links with the first panel of the band facing Tower Bridge.
Also I made the Cd’s into black and white to link with the rest of the panels including
the front panel with us in the studio as without the black and white there wouldn’t
be a link. The black and white aspect is very important for me as I have sued
it in all of my texts including the music video therefore being the strongest
link between them all. I wanted to be unique and try something different on the
inside panel to show that I wanted to develop a panel further. I did this by
using an image from the photo-shoot in London and placing a code on the front.
This panel is a raffle panel of which you have to enter the code online to see
if you win backstage tickets to see the band perform. This will keep the fans
engaged with the band and make them feel closer this is a clever way to keep
and gain fans as it gives them a chance to meet their idols. Another link
throughout my ancillary texts are the photo shoots that we completed we wanted
the band to be in a natural positions for example just walking which is shown
on my poster or looking at a view of Tower Bridge which is shown on the
digipak. This is a regular convention of indie rock bands such as Oasis’s album
‘definitely maybe’. It is pop stars that are usually posing for the camera
therefore it is more of an Indie Rock attitude to go against the usual hegemonic
values in society and be disobedient.
Overall, there is a clear
link between my main product and my ancillary tasks as I have made sure there
are clear relationships by following themes such as using images of London,
using a black and white colour scheme and keeping to the same appearance. The
relationship between them all is an important aspect as said before the audience
should know if they see a poster they could easily spot the album in a store.
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