Script for Kasabian Empire Analysis

Kasabian- Empire analysis script

The digipak I have chosen to analyse is Kasabians’ Empire this is because Kasabian is similar to our band. Empire is the second album by British indie rock band, released in August 2006. The album went onto No. 1 in the UK Albums Chart.

Throughout the digipak, a yellow colour scheme is used in order to make it look "old" as the main images are related with older periods of time, along with tradition black is used for the fonts. The other colours used are not as dominant and seem to appear on the "king" character - this could be to emphasise him. The colour red is quite strong as the banner declaring the name of the album "Empire" is in this colour.

The digipak contains the album disc, along with an additional DVD. The DVD shows music videos from the album, and extras such as songs from the bands next album. Having this additional information allows for the customer to gain extra value for money and also feel more "involved" with the band as they will be hearing unheard tracks - which not many others will be able to hear. I believe this is a good idea and may encourage me to put in my digipak. Furthermore, the digipak involved hand drawn images of the members of the band with additional messages. This again allows for the buyer to feel important and "in touch" with the band, which will in turn, lead them to buying the digipak.

Finally, the main image throughout the "Empire” digipak by Kasabian is a playing card as seen by the K and the club symbol on the front. This can be linked to the title of the album “empire”.  Also inside the digipak there are hand drawn illustrations of the band, which again is another extra advantage of buying the digipak.