What have you learned from your audience feedback?
Our audience feedback throughout the course of creating the
music video and ancillary tasks became very useful to us by helping in our
decision making and determining what actually looked best in the final
products. During our audience feedback we wanted to make sure we received it
from the correct demographic of people as this was going to be most of our
audience therefore being the most influential people.
Nearer to the start of the project when we were doing
audience research we used ‘Survey Monkey’ which allowed us to post a survey
online and receive feedback from people who gave their age and then their
opinion on certain things, there are examples below. This allowed us to gain
feedback from the public and let us know if the video gets across the message
that we were going for. For example, we asked ‘What genre would you relate to
our band name Rogues Gallery’ and the majority chose Indie Rock therefore let
us know that we were following the correct conventions to fall into the Indie
rock genre. Also to complement this we posted a 1st draft of our
music video on YouTube whilst posting the link on twitter and Facebook, this
allowed us to see the comments and reactions of which we took in to
consideration to make our music video better as a whole.
Another way of receiving audience feedback was screening our
music video to a room mostly full of our demographic audience with some other
demographics as well which allowed us to see different points of views. This
was very advantageous as we received feedback sheets from the audience with
positive and negative aspects of the video they had written down therefore
letting us know what is successful about the video and what is unsuccessful.
Constructive criticism is very important because it allows for us to change
things that do not look as good therefore making the product much better.
However, some of the audience may be reluctant to give criticism because they
think it may offend us however you can argue criticism is more important than
the praise.
The general feedback we received from these screening was
that the audience enjoyed that we had a longer narrative of which is unusual
for an Indie rock band to do as the music videos are usually performance based.
Therefore, we challenged this convention which came out to be successful move
as it allowed us to be more creative and improve the music video as a whole.
Also a lot of the audience commented on the performance as even though we had a
long narrative we also had a strong performance which came together nicely
making the video interesting and it allows the audience to stay engaged for a
longer period of time. Also it was commented that the performance in our music
video linked with our genre very well making sure that the audience knew what
genre of music was being played by just watching the video. Other parts of the video which were prompted
by the Indie rock genre was our choice to edit the music video in black and white
which had good feedback as it gave the music video a dark feel to it. This also
linked in with the narrative of our music video as the black and white went
really well with in the fighting scenes as again gave it a dark feel. There are examples of the feedback sheets
below and as you can infer that there are ‘elements that work’ and ‘elements
that need developing’ this allowed us to keep what parts were successful and
let us know which parts to develop and improve. However, we did receive
constructive criticism which was that some shots in the fighting scene was too
dark and you wasn’t able to see the image correctly. This was because of the
lighting as it was late in the day due to a long shoot however we was able to
correct this in post-production in the editing stage as we used the colour corrector
and brought up the white and took the down the blacks a little.
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